Question Headings
Checks for question-style H2/H3 headings — improves AI citations and featured snippet eligibility.
What this check measures
We scan H2/H3 headings for question patterns ("How...", "What...", "Why...", etc.). Pages with Q-format headings get cited by AI engines more often because each heading maps cleanly to a user query.
Why it matters
LLMs cite specific passages, not whole pages. A question-formatted heading "How does HSTS work?" followed by a clear answer paragraph is the single most citation-friendly structure for AI search.
How our audit detects it
Regex over H2/H3 text for question patterns. Calculate percentage of Q-style headings per page.
Typical findings
- error_outlineBlog post uses only statement-style headings ("Introduction", "Setup", "Conclusion").
- error_outlineFAQ section exists but uses compressed labels instead of full questions.
How to fix
Rewrite at least 30% of H2/H3s as questions that real users type. Follow each with a direct, 2-3 sentence answer. Pair with FAQPage JSON-LD for rich results.
Frequently asked questions
Does this work for product pages?expand_more
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