Product Schema
Checks Product schema on ecommerce product pages.
What this check measures
For product pages, we look for Product schema with name, image, description, sku/gtin, offers (price, currency, availability), and aggregateRating if reviews exist.
Why it matters
Product schema unlocks product rich results in Google: price, availability, star ratings shown right in SERP. Huge CTR boost for ecommerce. Without it, product pages look like generic pages.
How our audit detects it
Check /product/* or /shop/* URLs for @type=Product. Validate offers structure and price format.
Typical findings
- error_outlineProduct page without Product schema.
- error_outlineoffers without price or availability — Google rejects.
- error_outlineaggregateRating with no real reviews (spam).
How to fix
Add Product schema per product with: name, image, description, sku, brand, offers.price, offers.priceCurrency, offers.availability ("InStock", "OutOfStock"). Include aggregateRating only if you have real reviews.
Frequently asked questions
Google Merchant Center also?expand_more
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