Organization Schema
Checks for Organization JSON-LD on the homepage — entity signal + knowledge panel.
What this check measures
We look for Organization (or LocalBusiness) schema on the homepage with name, url, logo, and sameAs fields. Required for knowledge panel eligibility and AI citations.
Why it matters
Organization schema is the foundation of your brand entity on Google. Without it, Google infers identity from weaker signals. AI tools anchor "according to X" citations on Organization data.
How our audit detects it
Parse JSON-LD on homepage. Look for @type=Organization or LocalBusiness. Verify required fields.
Typical findings
- error_outlineNo Organization schema at all.
- error_outlineMissing logo field — knowledge panel has no image.
- error_outlinesameAs links to dead social profiles.
How to fix
Add Organization JSON-LD to homepage with: name, url, logo (absolute URL to 512×512 PNG), sameAs (array of social profile URLs), contactPoint.
Copy-paste fix prompt for your stack
Lovable · Cursor · Bolt · v0 · Replit · Windsurf · Claude Code · Base44
Frequently asked questions
Organization or LocalBusiness?expand_more
Want this checked on your site?
Pantra runs the full audit (SEO, Security, GEO, Performance, Schema, Technical, Images) in 10 seconds and generates stack-specific fix prompts.
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