Technical
TechnicalMedium

WWW Consistency

Checks that only one of www or apex is canonical, with the other redirecting.

What this check measures

We resolve `www.domain.com` and `domain.com` and check that one 301s to the other. Both serving 200 = duplicate content across URLs.

Why it matters

Running both splits ranking across two URL sets. Google usually picks one as canonical, but the pick may not be yours. Best: pick one, force redirect the other.

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How our audit detects it

DNS + HTTP to both www.domain.com and domain.com. Verify one 301s to the other.

Typical findings

  • error_outlineBoth www and apex return 200 with identical content.
  • error_outlinewww redirects to apex on some paths, not others.

How to fix

Pick one (usually www for larger sites, apex for SaaS apps). Configure DNS + host to 301 the other to your canonical.

Frequently asked questions

Does it matter which I pick?expand_more
Not SEO-wise. Technical: apex has cookie-sharing benefits, www has simpler DNS and CDN behavior.

Want this checked on your site?

Pantra runs the full audit (SEO, Security, GEO, Performance, Schema, Technical, Images) in 10 seconds and generates stack-specific fix prompts.

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