Technical
TechnicalMedium

No Redirect Chains

Checks that redirects go directly to the final URL — no A→B→C chains.

What this check measures

We follow redirects with a max hop count. Chains of 2+ redirects are flagged — each hop loses ~15% ranking equity and costs extra request time.

Why it matters

Redirect chains waste crawl budget, slow down users, and leak ranking through each hop. A→B→C loses ~30% of original A's equity by the time it reaches C.

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How our audit detects it

Follow redirects from entry URL, count hops. Flag chains of 2+.

Typical findings

  • error_outlinehttp://example.com → https://example.com → https://www.example.com.
  • error_outlineLegacy /old → /new → /newest.

How to fix

Update all redirects to point directly to the final URL. If you have HTTP→HTTPS→www redirects, consolidate to HTTP→https://www directly.

Frequently asked questions

How many hops is too many?expand_more
One is ideal, two is tolerable, three+ is a problem.

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