Descriptive Alt Text
Checks that alt text is meaningful — not "image", "photo", or the filename.
What this check measures
For each alt attribute present, we check the value against filler patterns: "image", "photo", "picture", filename.jpg, or just the bare filename. Non-descriptive alt is flagged.
Why it matters
Filler alt counts as no alt for Google Images and AI citations. Screen readers read "image" repeatedly — a worse experience than no alt attribute at all.
How our audit detects it
Regex alt values against filler patterns. Flag matches.
Typical findings
- error_outlinealt="image"
- error_outlinealt="IMG_2041.jpg"
- error_outlinealt="hero-banner-final-v2"
How to fix
Rewrite alts to describe image meaning. "Woman running on beach at sunset" beats "image" or filename. Under 125 characters. AI can help with bulk rewrites — review results.
Copy-paste fix prompt for your stack
Lovable · Cursor · Bolt · v0 · Replit · Windsurf · Claude Code · Base44
Frequently asked questions
Can I use AI to write alt?expand_more
Want this checked on your site?
Pantra runs the full audit (SEO, Security, GEO, Performance, Schema, Technical, Images) in 10 seconds and generates stack-specific fix prompts.
Scan my siteRelated checks
All Images Have Alt
Checks that every <img> has an alt attribute (empty or descriptive).
ImagesOG Image Present
Checks that every page has a valid og:image for social sharing previews.
ImagesOG Image Dimensions
Checks that og:image is ≥ 1200×630 — optimal for all social platforms.
ImagesOG Image Self-Hosted
Checks that og:image is hosted on your domain, not a third-party CDN.